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Hysteric Glamour

Hysteric Glamour came out of Tokyo in the late '80s, built by Nobuhiko Kitamura, and hit its stride in the '90s and early 2000s. It wasn’t fashion in the luxury sense—more like a collage of anti-establishment references: punk, '60s counterculture, vintage porn mags, B-movie posters, and rock iconography. They ran heavy with graphics—loud prints, provocative slogans—and matched it with tight cuts and sharp denim. It wasn’t trying to be elegant or polished; it was rooted in rebellion and obsession with American subculture, filtered through a Japanese lens.

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