Puma is a German sportswear brand founded in 1948 by Rudolf Dassler, following a split from his brother Adolf Dassler, who founded Adidas. Known for its performance-driven products and innovation in athletic footwear, apparel, and accessories, Puma has long been a key player in global sportswear—particularly in football, running, and motorsport. Over the decades, the brand has built strong associations with elite athletes and teams, reinforcing its performance credibility.
In the 2000s, Puma gained renewed cultural and design relevance by bridging sports and lifestyle fashion. Collaborations with designers like Jil Sander, creative director Hussein Chalayan, and influential projects like the Puma Mostro and Mihara Yasuhiro collections positioned the brand as a leader in sport-fashion fusion. These initiatives helped redefine Puma not just as a sports brand, but as a forward-thinking player in global design and streetwear culture.